Yes, it’s nice to have Google and maybe Yahoo for their Yahoo Finance page in the states. But here in Korea, you must absolutely MUST know Naver.

www.naver.com
There are other portals such as Daum, Empas, Nate and of course Google Korea and Yahoo Korea. But the market domination of Naver is no joke.
This is my favorite page at the moment… the exchange rate page!
What does Naver mean? I thought at first it was a slightly made up marketing word because when you pronounce Naver in Korean… it sounds like ‘neighbor’.
A quick poll of my friends yielded the following theories:
- ‘Naver’ sounds like ‘neighbor’ in Korean.
- Naver is probably some latin root for ‘to investigate.’
- ‘Navigate’ + ‘er’ = ‘Naver’
- It’s just a made-up word.
- I have no idea.
Hmmm….. and all wikipedia says is this. Maybe I should look it up on Naver!
Naver (Hangul: 네이버) is the most popular search portal in South Korea. Naver was launched in June 1999, the first portal in Korea that used its own proprietary search engine. According to comScore, Naver received 2 billion queries in August 2007, accounting for over 70% of all search queries in Korea, and making it the fifth most used search engine in the world, following Google search, Yahoo!, Baidu, and MSN.
One thing to note about Naver is that most of their search results start with blogs or ‘netizen’ answers similar to Yahoo! Answers. Sometimes this makes it confusing to find the real website you’re looking for. But on the other hand, it does empower the netizens of this country like no other.
Okay, so on Naver itself…
The first Netizen says it is a combination of Nagiate + er = Naver.
They also say Empas stands for E-media + Compass = Empas.
Interesting. I think I’ll go with this answer.


