
Convenience is a major turn on for a Seoulite. You can hop off the subway and walk directly underground to eat at a restaurant, watch a movie, go shopping, and even get a set of keys made or your shoes polished all without seeing the sun. Well… let’s not limit ourselves. If you want a swimming pool, ice skating rink, hotel… and amusement park added to all of that… your destination should be Lotte World! Go to Jamsil Station off of Subway Line 2 and you can walk directly into the madness of the Lotte Group: Lotte Department Store, Lotte Mart, Lotteria and Lotte World!
Start at the Lotte Department Store!

Here to greet you is a replica of a Greek or Roman ruin complete with fountain and classical music.

When it is time for a crazy sale, they will put merchandise right out in the foyer. Korean ladies are notoriously aggressive when it comes to sales. Don't be alarmed if you feel a lot of elbows.

I almost died taking this picture. Do not occupy someone's space in front of sale merchandise if all you're going to do is act like a tourist! For your safety!

Here's the secret to efficient shopping... particularly for male Seoulites who don't like to spend a lot of time shopping. Since department stores are so accessible, periodically go in and take the escalator to the men's clothing floor. There are usually special sales racks like this one with heavy discounts. Be sure to check both floors - there are usually two - and both the up and down escalator platforms. If it's perfect, get it. If not, then just ride back down. It's the best ten minutes you can spend if shopping pains you. You'll end up with a really nice wardrobe that doesn't take a lot of time and money if you do this consistently over time. It's so awesome. For girls who like that whole hunting and discovering part of shopping... carry on. I will never accompany you though.

Here are shirts on sale. By the way, Seoulites refer dress shirts as a white shirt... it doesn't matter if it's blue, checkered or pink. If it is a dress shirt that's what it is... a white shirt. So if a sales clerk asks if you're looking for a white shirt, don't say no... I'm looking for a green one. Just say yes.

And these are the best white shirts in the world... Brooks Brothers no iron slim fit. You will never have to go to a dry cleaners again. Currently 30% off... price is still mucho inflated than the US... the Seoulite admits he wandered from the escalator. They got perturbed that I took this picture though. Yes, 'perturbed' because it was a prissy type of mad. Don't they know I will be sending thousands of people to their store now? Who knew Brooks Brothers was at Lotte Department Store in Jamsil?

Relax looking at this pretty fixture upstairs in the food court... which is really a bunch of restaurants. A true food court in a US mall type of fashion is usually found in the basement level of a department store right next to its grocery section.

Women's floor. I will only look at it from a distance.

Entrance to Lotte World! It feels a lot like Disneyland... but right in the heart of Seoul. It is so easy to get here.

Admission ranges from 20,000 - 30,000 won with discounts after 5pm. The park is open 365 days a year until 11pm. An annual pass costs 150,000 won.

Want a flavor of what it's like inside? Just go towards the ice rink and look up. The third level is Lotte World... the indoor portion. The second and first floors are publicly accessible parts of the mall and skating rink.

This is a great ice rink. One caveat. The air in here is very stuffy. Not enough oxygen. It's like living in a biosphere.

The inner rink is reserved for young skating prodigies and their trainers. These little Seoulites can twirl on a dime!

Lotteria... the Burger King of the Lotte empire. Never eat here. It is so disgusting and bland. If you're going to eat fast food... better eat it right... like at the Krispy Kreme a few stores down.

Do you need a vacuum cleaner or toothpaste after going to the amusement park? Head into Lotte Mart which is a few steps away from the entrance to Lotte World.

And get a souvenir before you leave.
Who is Lotte Group?
Lotte Group is a large South Korean chaebol (conglomerate). LOTTE Co., Ltd. was established in June 1948 in Tokyo, Japan by a Japan-based Korean businessman, Shin Kyuk-Ho (신격호) also known as Shigemitsu Takeo (重光 武雄). Its head office is in Shinjuku, Tokyo, Japan.
Lotte Group consists of over 50 business units employing 38,000 people engaged in such diverse industries as candy manufacturing, beverages, hotels, fast food, retail, financial services, heavy chemicals, electronics, IT, construction, publishing, and entertainment. Lotte has major operations in Japan where its head office is located, South Korea, China, the Philippines, Thailand, Indonesia, Vietnam, India, USA, and Russia and continues to expand. Today, Lotte is the largest candy / chewing gum manufacturer in both Japan and South Korea, and is South Korea’s 5th largest conglomerate.
The source of the company’s name is neither Japanese nor Korean, but German. Shin was impressed with Johann Wolfgang von Goethe’s ‘The Sorrows of Young Werther’ (1774) and named his newly-founded company Lotte after the character Charlotte (also the name of a new brand of deluxe movie theatres run by Lotte) in the novel.
That is one major accomplishment.